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Today is the day friends! We’re so excited to launch a brand-new look for Charliemadison Originals and our online shop! We took everything that you loved about our brand, listened to your suggestions for how we could improve, and sprinkled in lots of magic with the help of some amazing ladies!
The journey to get to this new place started just over a year ago and it’s been filled with struggles, questions, soul-searching, many conversations, tears, and lightbulb moments. Once the dust settles, I will share the story of our re-branding journey. But back to today’s party and the celebration of so many new goodies we created just for our wonderful Charliemadison Community. And we are thrilled to share what we've been working on for the past year.
A New Look
We are so in love with our new logos that incorporate our signature style – the leather knot! The idea for the knot came from our genius graphic designer – Leslie Brians Design – and it perfectly ties together everything our company stands for. Keep reading for the story behind the knot.
OUR MANIFESTO
Our vision, community spirit, and mission of giving - our new manifesto shares the heart of Charliemadison Originals. Every order we ship to you will have our manifesto card slipped right in the top of the box. We hope it inspires you!
BEHIND THE KNOT
Do you notice a common thread among each of our bracelets? Yep, it’s our leather knot. But it’s so much more than just a simple decoration. It’s a symbol that ties us to everything that is Charliemadison Originals. And we share the story behind the knot here.
NEW PACKAGING
Our new packaging is not only luxurious and beautifully giftable, but it’s perfect for storing your favorite piece when it’s not on your wrist or to tuck in your suitcase for travel. We had them custom made in navy blue linen and stamped with our logo – we think they deserve all the heart emojis!
And if you’re planning to give an extra special gift to your favorite gal, upgrade to our premium gift wrap! Your linen bag will be tucked inside our special gift box and will include a Charliemadison note card so you can write your very own personal message.
JEWELRY MEANING CARDS
You asked and we listened! We know how much you love the meaning behind each of our bracelets and we received lots of requests for those meanings to be included with the bracelets. And now, they are! Every bracelet you receive will come with a meaning card tucked right inside the linen bag. Perfect to keep you inspired and they make your gift-giving even more meaningful!
SHIPPING UPDATES
We’ve not only upgraded our jewelry packaging, but we’ve also upgraded our shipping too! Your order will now be shipped to you inside a box (goodbye bubble mailers!) with our special packaging that feels like a gift when you open it.
And in our past three years of business, our shipping prices have remained the same despite the USPS increasing their rates several times. So with the upgraded packaging, our shipping prices are increasing slightly, but our free U.S. shipping remains the same. All orders over $75 will receive free shipping in the U.S!
NEW EVERYDAY REMINDERS FOR YOUR WRIST
Today we’re introducing 25 new bracelets - including new essential oil diffusers and mini bracelets! And a few months ago, we asked you what your favorite mantras or reminders were. We got some wonderful responses and we chose a handful of them as our new bracelet names. While we love every single piece we design, there are always a few favorites we reach for first.
OUR FAVORITES
PERSEVERANCE (L) | TIES THAT BIND (C) | ONE WORD (R)
OUR GIFT TO YOU
Now through June 30, 2018, when you make a $75 purchase in our shop, you’ll not only receive free U.S. shipping, but we’ll tuck one of our new Ties That Bind mini bracelets inside your package as our special gift to you. No coupon code needed.
Thanks so much for your support of our little business! We are so grateful to have the best customers and cheerleaders around. We hope you love our new look, the new styles, and all the extras we're now including with your orders to make your special bracelet even more special for you or for your favorite gal!
With love and gratitude,
