There's no better time to show your support for veteran and military spouse-owned businesses than during the holiday season. This year, we're proud to present our special Holiday Gift Guide, featuring a handpicked selection of unique and thoughtful gifts from military family entrepreneurs.
By shopping from these small businesses, you're not only giving a meaningful gift, but also supporting those who serve and sacrifice for our country. Our Gift Guide has something for everyone on your list—each gift telling a story of resilience, dedication, and community.
1. SICK FIT
Amidst the scorching Texas heat, our CEO, Paden Sickles, endured multiple grueling 12-mile ruck marches during various Army training exercises and school preparations. Each time, her feet were left in shambles—plagued by blisters and pain.
After facing this challenge repeatedly, she recognized the pressing need to provide superior quality and support for service members, athletes, and individuals constantly enduring strain on their feet.
Woman-owned, veteran-owned, and minority-owned company
2. Grill Your Ass Off
During Jason's transition from the military to the civilian world, he struggled (as many veterans do) with finding a purpose beyond service. Growing up Texan, he had always had a passion for cooking and loved how good food always brought everyone together.
Since the company’s creation in 2016, we have been on a wild roller coaster of unprecedented growth becoming one of the fastest growing Veteran Owned seasoning companies in the USA.
Grill Your Ass Off has recently been featured on Forbes, Fox Business, and was named the Veteran Owned Small Business of the Year for 2022 by the American Freedom Fund.
Veteran-owned company
3. R. Riveter
When Co-founders Lisa Bradley and Cameron Cruse were new military spouses they became friends off of mutual pain they shared. The pain of not being able to find meaningful employment despite their qualifications due to the transient lifestyle of the military. When they dug down they realized that this was a bigger problem and that 57% of military spouses did not work outside of their home. They set out to create mobile flexible income not just for themselves but for those in their same shoes.
Bags on a mission to create mobile, flexible income for military families since 2011.
Woman-owned, military spouse-owned company
4. Bonefrog Coffee Company
Founder, Tim Cruickshank understands and has seen the sacrifice required by both the service member and their families to keep the American dream a reality.
“I served 25 years in the US Navy and felt compelled when I retired to honor my Teammates and give back to the community that gave so much to me. This is my way to continue to serve.”
Bonefrog® Coffee was founded on the core concept of sharing stories of courage, selflessness, and sacrifice on and off the battlefield. We will continue to say their names, so their memories will never be forgotten.®
Veteran-owned company
5. Mutt's Sauce
Charlie "Mutt" Ferrell didn't just hand his granddaughter a sheet of paper. He handed her a journey of continued service and a family legacy. Mutt never turned his sauce into a company before his death in 2005. Upon his passing, the family wondered what happened to the original recipe. He was the only one who knew every detail of the complicated recipe. Lo and behold, he had left it to his granddaughter, Charlynda Scales, who was serving in the United States Air Force- just like him. Her mother told her in 2013. With no instructions (and shocked/humbled by the honor), she decided to have it bottled, with his name and face...and share it with you.
Woman-owned, veteran-owned, minority-owned company
6. Tally Tumbler
As recreational sports enthusiasts Kelvin Sealy & Matt Butler want to positively elevate your recreational gaming experience by eliminating the constant pause to try & remember the score. While playing our favorite games we found a fundamental flaw: the lack of a scorekeeping device, when you need it that is convenient, easy to use and multifunctional. We thought to ourselves, what is one thing that we will always have while playing games, a tumbler!
Veteran-owned company
7. It's Your Turn by Shari Biery
HOW TO REDISCOVER YOURSELF, PRIORITIZE YOUR WELL-BEING, AND THRIVE WITH PURPOSE
As a midlife woman, do you feel like you’re always last on your own list, buried under the demands of supporting a high-achieving spouse and hectic life, always putting others first?
It’s Your Turn introduces you to Shari Biery’s signature C.A.L.M. method to clarify your purpose and chart a new path in your next best phase of life. You’ll learn how to take a breath, tune into your body’s signals, and shift your mindset and well-being to start putting yourself first.
Military spouse author & brand
8. Unapologetically You Collection - Love & Lettering by Katie
The Unapologetically You Collection Water-Resistant Stickers are the must-have stickers for your water bottle, laptop, or wherever you put stickers.
Available in 4 simple, empowering hand lettered sayings, these 3-inch stickers are the reminder you didn’t know you needed. Perfect for adding a boost of positivity wherever you need it most!
Woman-owned, military spouse-owned brand
9. Woman & Warrior
An apparel brand for the military community - because we deserve to be seen, look good, and feel great while doing this thing called military life.
Owner Ashlee Sullivan is an encourager, educator, and entrepreneur —and so much more!
Woman-owned, military spouse-owned brand
10. Torch Warriorwear
A direct-to-consumer military apparel brand, created by women warriors, for women warriors. After 4 years being an Active Duty Air Force officer and 5 years being an AFROTC cadet at Penn State, founder Haley McClain Hill, woke up one day wishing there was a more comfortable, CUTER option to wear underneath her uniform.
"In the military, we wear the same uniform 80% of the time and are only allowed to express ourselves through our own clothes 20% of the time. I am determined to change that."
Woman-owned, veteran-owned, and minority-owned company
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