
More than a motto
Everyday Reminders That Every Day Matters®
Every bracelet tells part of your military family story - they are sweet everyday reminders that you are not alone on this journey. Our motto card is tucked in alongside each bracelet to serve as a guiding light that reminds you that you are strong, resilient, and courageous and that your sacrifices matter. Life as a military family is tough, but so are you!
Our signature leather knot on each bracelet is more than just a simple decoration. It’s a symbol that ties you to our Community, our U.S. Navy roots, our mission, and our belief in the power of family and community.
Allow that little knot to be your anchor that keeps you focused on the everyday moments and reminds you how resilient military families can be.




You're part of a small, but mighty community that believes in the power of giving back!
5% of your purchase is donated to organizations that support military service members and their families.
Beautiful
I am always excited for the arrival of new creations. Whether it is a gift or for myself, quality and beauty is always present. Great work as always:)
Love!
Love everything about these pieces! The colors, craftsmanship, and meaning behind them. Will definitely be purchasing more!

Gorgeous for Summer
Every month I am blown away at the mini of the month. This one is one of my favorites this year and it pairs well with the 2021 April Mini of the Month. I can't wait to add it to my purple stacks.


Beautiful reminder
I am so glad I impulse-added this bracelet to my cart. I cannot wait to add it to my CharlieMadison stack - it’s my personal way to bring my milspouse community with me wherever I go.

Perfect for summer
The gemstones are so gorgeous and summery - especially love the metallic white leather cord. I might need to order another one!


